RiRi got emotional, Kanye got overemotional (typically) and old man McCartney just strummed his guitar most of the time. Shot on the most stark of sets, the black and white video accompanying Rihanna’s folksy collaborative track with Kanye West and ex-Beatle Paul McCartney is a study in minimalism directed by Dutch photographer duo Inez and Vinoodh. Music upstarts can take a cue: you don’t have to go over the top to be artful.